Client Work
One number per story. The whole story behind it.
Each write-up is a single-metric deep dive: the one number the engagement was judged on, unpacked. What it started at, what moved it, what failed on the way, and what the published benchmarks say it means. Brands anonymized, figures representative, mechanics exact.
19
DTC accounts managed
+47%
median CVR lift by week 12
5 days
median time to launch
Recycled footwear · 7 weeks
CVR 2.2% → 4.3%
Read the write-up →Non-brand search conversion, brand excluded. One number, seven weeks, and the query-by-query discipline that moved it against a 4.50% apparel benchmark.
Refill household goods · 90 days
ROAS 2.1 → 3.4
Read the write-up →Shopping return against the 2.87 ecommerce average, built on a feed rebuild and PMax brand exclusions. The write-up shows the weekly return curve.
Circular-fashion marketplace · week one
£23,400 waste removed
Read the write-up →Annualized waste cut in the first week of an engagement: search terms that could never convert, priced and fenced off before any growth work started.
How these write-ups are built
The format is deliberate. Agencies default to case studies with five green arrows and no denominators; we publish one metric with its full denominator instead. Every figure sits inside a published range: the 2026 LocaliQ medians for conversion (4.50% apparel, 4.01% shopping and gifts), the 2.87 ecommerce ROAS average for returns, and our own audit history for waste. The routines behind the numbers are documented in the resources section, and the carbon column that appears in each client's monthly report is explained in the carbon method.
Questions about the write-ups
Because a wall of upward-pointing percentages is how agencies hide the number that matters. Each engagement gets judged on the single metric we agreed to move, and the write-up unpacks everything behind it: what it cost, what we tried that failed, and what the benchmark context says.
The write-ups contain spend levels, margins, and conversion economics that competitors would pay to see. Naming the brand would trade our clients' commercial privacy for our marketing. Numbers are kept faithful to how each engagement actually moved, sanity-checked against public benchmarks; the mechanics are described exactly as run.
They are typical of accounts that arrived with structural problems: an unworked feed, missing brand exclusions, launch-day negative lists. A tidy account has less headroom. Our median across 19 DTC accounts is a 47% CVR lift by week 12, but the spread around that median is wide.
Your number next
A working session picks the one metric your engagement gets judged on. Then we go move it.
Book a working session